The Corporate Report 2013: Milwaukee Electric Tool

EP Editorial Staff | December 19, 2013

1213crmilwaukeeWhen it comes to power tools, there isn’t an expert out there who knows what works better than the professional tradesman. At Milwaukee, we take the time to walk in their shoes…we get out on the jobsite to work side by side with real craftsman to understand the demands of a constantly changing workplace and how we can best deliver solutions that help them work both faster and smarter.

This has been our commitment from the beginning. Since we began in 1924, Milwaukee Tool has led the industry in both durability and performance by providing the best in professional, heavy duty power tools and accessories. 

With an unwavering commitment to the trades, Milwaukee continues to revolutionize the power tool industry with a focus on providing innovative, trade-specific solutions.  We know pros sweat the small stuff, and so do we. We pay attention to the small details that make a big difference. This user focus not only leads to solutions for real jobsite challenges, but fuels the disruptive innovation seen across all product lines.

This fall, Milwaukee expanded their award winning M18 FUEL™ line with GAME-CHANGING new products. Each boasting performance that rivals their corded counterparts, the new products include an M18 FUEL™ SAWZALL®  Reciprocating Saw, M18 FUEL™  6-1/2” Circular Saw, (4) M18 FUEL™  High Torque Impact Wrenches and (2) M18 FUEL™  4-1/2” – 5” Grinders.  


“With unmatched advancements in the motor, battery and electronic technologies, each of the new M18 FUEL™ products represent breakthrough innovation within our cordless ecosystem.  These tools will provide unprecedented levels of productivity and flexibility for the user,” says Christian Coulis, Director of Marketing for Milwaukee Tool Corporation. “The performance and durability that these tools bring can only be reached by com-bining the absolute best technologies with world-class engineering and job-site testing.”

In addition, as more buildings implement com-plex process and control automation equipment to manage new systems, mea-suring tools that identify problems before they occur, and in a time-efficient manner, have never been more important and needed. At Milwaukee Tool, this provides a window of opportunity.

“Our focus is on providing users with innovative and high-performance solutions that will increase productivity on the jobsite,” says Ernie Racenet, Director of Marketing for Milwaukee Tool Corporation.

In 2012, Milwaukeelaunched the ultimate predictive maintenance tool, the M12™ 160×120 Thermal Imager. A display features high-resolution thermal images for simplified diagnostics, while a visual camera captures photos right on the device. This provides users with the best information available, every time, no matter where they are, allowing them to schedule maintenance during downtimes. 

Whether it is through game-changing technology like you see in our M12 & M18 FUEL cordless lines, or strategic partnerships that drive a dramatic shift in predictive maintenance like you will see from Milwaukee in coming months on our Thermal Imaging line, we are constantly looking for ways to do things differently than we have done in the past to provide the best solutions in the industry. 

1213crmilwaukee2Milwaukee Electric Tool Corp.

13135 W. Lisbon Road

Brookfield, WI 53005

Ph: 800.729.3878 or 800.SAWDUST




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