New Year Ushers In New Trade Name For Allied Electronics
Jane Alexander | January 3, 2018
According to company president Steve Newland, the new trade name better reflects the business as a premier distributor of electronics, and automation and control products. “For some time,” he said, “Allied has focused on meeting the demands of our core industrial automation customers. It is time for our name to match what our customers have come to expect from us.”
ABOUT ALLIED ELECTRONICS & AUTOMATION
The company was founded in 1928 in Chicago as Allied Radio, the distribution arm of Columbia Radio Corp. That name changed to Allied Electronics in 1961 to reflect a move into industrial sales. Acquired by Tandy Radio in 1970, the company moved to Fort Worth. In 1999, Electrocomponents of London, England, purchased Allied. Today, Allied Electronics & Automation and its sister company, RS Components, also based in London, represent the trading brands of Electrocomponents, plc, a global distributor for engineers.